(Back-End) Content Is King

The Weeknd is back in the Billboard Top 5 with a remix of “Die For You” — a song he originally released 7 years ago.

In 2022, Kate Bush’s “Running Up That Hill” peaked at #3 on the Billboard Hot 100 — 37 years after its original release.

Don’t overlook the value of back-end content.

Many of your biggest hits come months — or even years — after you’ve published them…